In this sports ad “Can’t Wait For The Season To Get Started” the image and text are saying how this Arabians can’t wait for the FIFA soccer season to start up. The main argument in this sport ad is that the sport of soccer, is becoming a worldwide sport. In which countries across the world are participating in. To me I do not think that this sport ad reinforces or violates cultural norms. In addition to the product of this ad. This ad is selling humor to me. It’s selling humor because Americans don’t usually see Arabian soccer fans. This sports ad also shows entertainment in the soccer category because the text says, “ Can’t Wait for The Season To Get Started.” This shows that they are interested in soccer and can’t wait for the season to start up again. Based upon my observation I think this sport ad was made to tell the world that even though we come from different cultural backgrounds, we all have similarities such as soccer. The use of logos in this sports ad is that how the Arabians are ready for the FIFA soccer season to start up again. The pathos in this sport ad is how the fans are anxious for the FIFA soccer season to start up for as there are already waiting in the seats.
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