“We Are All Witnesses”

In this sports ad “We Are All Witnesses” the image and text are saying that we are all witnesses of Lebron James talent as a professional basketball player. The main argument is that this ad uses Christian symbolism. It uses Christian symbolism by saying how people look up to Lebron James as Jesus. He also holds his arms out as if he is being crucified like Christ was on the cross. To me I do not think that this sports ad reinforces or violates cultural norms because it is not appealing to often ignored group or is not appealing to the idea of rebellion. In addition to the product of this ad, it is selling entertainment in the NBA because Lebron James is an NBA player and if you have watched him play, you know he is a good entertainer. This ad also shows the use of religious symbolism. Based upon my observation I think this sports ad was made for those of Lebron James fans and fans of those who like the NBA. The use of logos in this sports ad is that we all witness and know the ability and talent that Lebron James has as a professional basketball player. Also we know how people look up to him as if he was Jesus. The use of pathos in this ad is how he uses his body language. It shows how he has control and is in full power like he’s Jesus.